New Holland’s Straddle Tractor Concept has won a gold medal at the German Design Award 2023 competition in the ‘Excellent Product Design’ category. The Straddle Tractor Concept is a co-production of New Holland Agriculture and Pininfarina, the world-renowned design house. The concept tractor was specifically designed to meet the demanding requirements of narrow vineyards.
Pininfarina developed a futuristic design around a high-comfort, high-safety cab, and ready for the electric traction accordingly to the New Holland Clean Energy Leader strategy. The design of the front of the machine combines function with style.
Inspired by the shape of a champagne flute – tall, wide at the top and tapering down at the bottom – it is a reference to the premium wine growers that are its main customer base.
This shape, together with wraparound glass, provides the operator with exceptional visibility on the vines and all around. The overall exterior design stands out for the flowing and dynamic automotive-inspired lines. The exposed frame confers a sporty look. The shape of the cab, angled in the direction of travel, adds to the vehicle’s dynamism.
The interior features a large single door and rotating seat, with use of wood contributing to the cab’s plush, luxurious feel, again reminding of wine barrels.
The concept has been created as ready for electric traction, for a future of alternative energies fuelled machines.New Holland didn’t provide specs.A large part of the operation is also carried out via a joystick and various buttons.